Flexible MOQ—a more friendly approach for small wholesalers

A Canadian owner of a home-care supply shop who wanted to test-sell electric wheelchairs but worried about excess inventory.

N***e, who runs a small brick-and-mortar care supply store in Toronto, had long wanted to add electric wheelchairs to her product line but was deterred by the high Minimum Order Quantities (MOQs)—often 50 units or more—required by major manufacturers. After contacting Baichen, she was told, "You can start with just 8 units." She placed a trial order for 8 wheelchairs across different models to display in her shop; to her surprise, she sold 6 of them within a month. She has since become a loyal, repeat customer.